I use a revolutionary framework to build websites that attract, capture, nurture and convert cold prospects into high paying clients. Using the 7 elements of a sales driven website, I help you get prospects that are ready to buy.
Here it is — the strategy we use to turn your website into a proper sales machine. With these 7 gems, you’ll attract, capture, nurture and convert your cold prospects into high quality clients.
97% of website visitors will leave your website and never return. If you want to win them as a client, you need to capture their email address and phone number with an offer like an eBook in exchange for their contact info. This will allow you to keep in touch, and eventually convert them into a client.
Automated Follow up
Once you’ve captured your potential client’s email address, you can send them a series of pre-written emails, including a discount at the end, which will convince them to hire you as their coach.
There are over 2 billion people on Facebook. Every visitor to your website should be shown an advertisement on Facebook to remind them to reach out to you for your services. This is not only inexpensive, but also very effective in getting visitors back to your website.
Firstly, I believe in building your marketing funnel into your website, not having it hidden from your website visitors. Secondly, I believe WordPress offers the best funnel building technology on the market today.
Conversion Optimized Design
Most web designers are focused on making a website look beautiful, but a beautiful website is not what converts visitors into clients. You need to have a website that is optimized to get a visitor to call you or submit their details. This type of website is very different from the kind of site a typical web designer might create for you. You need a website designed by someone who has marketing as well as design in mind.
Choose the platform you build your website on very carefully. There is only one platform that provides you with all the heavy duty marketing functionality at a good price. Don’t make the mistake of going with Squarespace, Wix or Weebly. WordPress is your best option.
Once your website is launched it’s not set and forget, you need to be constantly testing and optimizing it. Having a solid team to support you as you build out new offers, pages and funnels at an affordable rate is key to making your online marketing strategies work.